Full of Hot Air?

Here is something that could be fun and maybe even romantic - http://www.virginballoonflights.co.uk/ ... Sadly the website doesn't answer my question of how many people per ride but lets just assume two :-)

Of course the US has several operators and it seems a much more regular affiar - but Virgin, with Branson's personal interest in ballooning, seems to have the most publicised service.

Any reviews would be welcome!